This page explains the whole event — every round, how points work, what you win, and who decides. Read it in five minutes, or watch the video below.
Three phases. You'll always know exactly what happens next.
You register, your tier gets locked, and you create your Round 2 content. Nothing is a race yet — take your time.
India votes for 7 straight days. The prop is revealed on Day 1, and Round 4 opens on Day 4 alongside the voting. Both close together at midnight on Day 7.
The judges score the finalists. The Top 100 is announced, and the winners are celebrated at the Awards Night.
The moment you register, you're placed in one of four tiers based on your follower count. You are only ever scored against creators inside your own tier.
A creator with 400 followers is never up against one with 400,000. Every tier has its own Top 100, and every tier has its own iPhone prizes for the top 3.
Your tier is locked when you register and checked once more before voting opens — so nobody can move themselves into an easier bracket.
Connect your Instagram. We read your follower count to set your tier — nothing is ever posted for you.
Add your name, your city and a few basics about yourself. It only takes a few minutes.
Pay the ₹189 entry. Then verify your mobile number with an OTP.
Your ₹189 comes back. Finish Round 2 and cast one vote and your refund is unlocked — it is then paid out once the voting round closes. You pick how you want it: cash to UPI, ₹250 shopping credit, a tree planted in your name, or the collector's edition.
Follow FHM India and FHM Hot100 on Instagram, and join the Hot100 WhatsApp channel.
Put up 1 post, 1 reel and 1 story telling your people you have entered — and that they should enter too, using your referral code.
That is Round 2 done. Cast a single vote and your refund is unlocked — it is paid out once the voting round closes.
Your referral code is worth real points. Every creator who registers using your code adds to your score — and the creators whose codes get used the most win an iPhone.
You do not need a studio or an editor. Talk to your phone camera. The judges say repeatedly that raw beats polished, and the data agrees.
India votes. Two creators from the same tier appear side by side, and the voter picks one. Simple as that, millions of times over, for seven days.
Share your profile link with your people. Anyone can vote — it's free, and they don't need to be your follower.
Voting is unlimited. When someone picks you, you stay on screen and a new challenger appears — so your people can keep backing you with one repeated tap.
Watch it happen live on your dashboard — your total votes, and how many times each of your people came back to back you again.
Your voters win too. ₹1,000 goes to the top voter every hour, ₹5,000 every day, and 3 iPhones to the top voters of the whole contest. So you're not asking for a favour — you're giving them a shot at winning.
Every other round measures reach. This one measures something rarer — whether the people who follow you will actually move when you ask them to. That is the number brands pay for, and most creators have never seen their own.
On Day 1 of voting, the prop is revealed to every creator at the same moment. Nobody sees it early, so nobody gets extra planning time.
You get 72 hours to plan before Round 4 opens. Make as many reels, posts and stories as you like, then upload your best reel to FHM India. That is the one the judges will score.
Then your people respond — from anywhere in the world, in a way that takes them seconds. Every response counts towards your score.
Your score here is a straight count. Not an estimate, not a percentage — the actual number of times your people showed up when you asked. That is your conversion power, and it is the one figure every brand in India wants to see before it signs a creator.
And something good happens quietly. Every response in this round sets off something real in your name, somewhere in India. You will not know the full shape of it until Round 3 begins — but by the time this round closes, you will have done far more than compete.
Points from all four rounds are added up inside each tier. The top 100 of every tier go through — 400 finalists in all. Then the judges take over.
Every finalist's Round 4 reel is scored by 4 judges, chosen at random by the system.
They see the reel and nothing else — no name, no city, no follower count. The work is what is scored.
Scores are combined with your round points. The final Top 100 is announced.
No judge can pick which reels they score, and no participant can know which judges will see hers. The system assigns it after voting closes.
We publish the full scoring before you enter, not after. This is the whole formula.
Rounds 1 and 2 are simply about finishing — complete them and the full 10 points are yours, every time. Rounds 3 and 4 are scored against your own tier only. The judges' 20 is where craft counts, and it is scored on the work alone.
This is the actual thing. Not a certificate, not a shoutout — the cover.
No hidden rules, no secret shortlist, no sponsor picking the winner. Just four rounds and whatever you're willing to put in.