HOME  /  THE JUDGES
NINE PEOPLE. NINE DIFFERENT EYES.

Who Decides,
And How.

Not one panel of nine people all looking for the same thing. Nine people who each look for something completely different — and every one of whom will be looking only at what you made.

WHY THESE NINE

Every Judge
Answers A
Different Question.

A panel where everyone thinks alike is just one opinion repeated nine times. So each seat here was built around a different question — presence, craft, commercial sense, storytelling, grit, taste, and whether real people actually respond to you.

Four of them started with nothing. No film family, no agency, no money. They are on this panel because they know what the climb actually costs.

EDITORIAL
FHM

The Editor

FHM India · Editor & Publisher

The person who has signed off on every FHM India cover for years. Knows exactly what makes someone worth stopping for on a newsstand, and what falls flat once the lights are on.

Judges one question: would this face carry the cover?

STAR PRESENCE
TB

Tamannaah Bhatia

Actor

Two decades across Hindi, Telugu and Tamil cinema, and more magazine covers than almost anyone else on this panel. She knows what the camera does and does not forgive.

Looks for presence — the thing that makes a camera stay on you.

AUDIENCE CONNECTION
ZK

Zakir Khan

Comedian & Writer

From Indore to sold-out arenas across the world, with no film family and no shortcut. Built an audience one honest story at a time, in the language people actually speak at home.

Judges whether real people respond to you, or just scroll past.

COMMERCIAL INSTINCT
AM

Anupam Mittal

Founder, Shaadi.com · Shark Tank India

Has assessed thousands of pitches on national television and backed more than 250 companies. Built the platform where a generation of Indians learned to evaluate a stranger in seconds.

Judges whether you can turn attention into something worth money.

STORYTELLING
RS

Raj Shamani

Podcaster & Entrepreneur

Started at sixteen, borrowed ₹10,000 and sold soap door to door. Built that into a business worth hundreds of crores, then into India's most-listened-to podcast.

Judges whether you can hold someone's attention past the first ten seconds.

CREATOR CRAFT
KK

Kusha Kapila

Creator, Actor & Founder

Went from writing copy at a magazine to millions of followers, then to film, then to founding her own brand. Has made more reels than anyone else on this panel, and knows exactly why most of them fail.

Judges the craft — the hook, the timing, whether it actually lands.

AESTHETIC VISION
SP

Shalini Passi

Art Patron & Cultural Voice

One of India's most recognised voices on art and design, and a familiar face to a generation that found her through Netflix. Has spent her life around work made with intent.

Judges the eye — composition, styling, whether there is a point of view.

ATTENTION MECHANICS
UJ

Urfi Javed

Creator

Built a national profile with no industry behind her, no agency, and nobody's permission. Understands the mechanics of getting noticed better than almost anyone working in India today.

Judges whether you can stop a feed that is trying to scroll past you.

GRIT
HD

Hima Das

Athlete · Arjuna Awardee

A farmer's daughter from Dhing in Assam who became the first Indian to win a world track gold. Trained on mud fields before she ever saw a proper track.

Judges the part that never shows up in the numbers — how badly you want it.

HOW IT WORKS

The Reel,
And Nothing Else.

1

After voting closes, the top 100 of every tier go through — 400 finalists in all.

2

Each finalist's Round 4 reel is assigned to 4 judges, picked at random by the system. No judge chooses what they see.

3

They see the reel with no name, no city, no tier and no follower count attached. Only the work.

4

Those scores are added to your round points, and the final Top 100 is announced.

Because assignment happens after voting closes, nobody can know in advance which judges will see their reel — and no judge can be approached about a creator they have not been given.

THEY ARE WAITING FOR THE REELS

Give Them
Something.

They will never see how many followers you have. Only what you made.

🔒 Fully refundable. Unlocked when you finish Round 2 and cast 1 vote · paid out once voting closes